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The title suggests to the audience that there will be lots of frightening moments within the film hence the play on words in the title 'scream' is a very literal term. It connects with the main image of the poster because her shocked face and hand covering her mouth as if she is about to scream.
this connotes fear and shock and helps to create suspense to the audience. because of the extreme close-up we cannot tell if it is her own hand or whether it is someone else's hand who has crept up on her, this creates and un-easy sense of security. the hand has no gender as such to link to, it has short cut nails and they are not coloured- which plays along with the idea of someone else's hand.
The title is in block capitals and in a simple font making it stand out, clear and easy to read. The bold white font contrasts the gloomy dark background which emphasizes the genre.
The first 5 minutes of SCREAM is shown in this clip, I have analysed the first 10 minutes, so some of the shots towards the end of my analysis aren't shown.
The Tagline for this film is:
SOMEONE HAS TAKEN THEIR LOVE FOR SCARY MOVIES TOO FAR. SOLVING THIS MYSTERY IS GOING TO BE MURDER.
This gives and insight to the audience as to what will be in the film, it indicates that there will be a murder. By using an emotive word like 'love' it enables the audience to relate possibly their own personal feelings towards this word.
saying that the 'mystery is going to be murder' it connotes violence and death will be involved, it could also mean that it is going to be incredibly hard to solve the mystery which includes a murder.
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